The Power of the Media Revisited

Ten weeks ago, I embarked on a class driven assignment to create a blog dedicated to New Media. It has been a whirlwind adventure looking at best practices, new media platforms, and how to verify sources and article credibility. I now sit here reflecting over my first blog post ever “Examining Media Use and Influence”. In this post I talked about how new media has integrated itself into my life.

new media

New media is everywhere. My view on how this directly affects people has not changed since the start of this class. People will be shown the same information and will still come up with two very different interpretations. Their point of view is related to how they were brought up, the experiences they have had, and what they have been exposed to. keeping that in mind, writers need to attempt to stick to a professional code of ethics.

Writers play a major role in the dissemination of information. With news media having a large viewer base through new media platforms, they wield a lot of power. Take Buzzfeed for example. Yes they run some silly stories about why pizza is the best thing ever, have fun quizzes to see what kind of introvert you are, and cat videos.


But they also have major news stories.


These stories can not only be accessed from a computer but on a person’s phone, they can see Twitter updates, and even check out Snapchat. With so many ways to reach viewers it is imperative that writers stick to putting forth information in an ethical way. Staying as close to a code of ethics as possible will help ensure that the information being presented is done so in a way that does not compromise the author’s integrity or the readers interpretation of the material.

When writers stray from a professional code they not only put their reputation on the line, their name, but they risk hurting the people or parties involved in the story. Someone could be misidentified or wrongly accused, but if the story broke without verification that person or persons could be in real danger from the public’s justice.

But writers cannot be wholly blamed. As I stated in my first blog post

We as a society need to become more media literate, not relying on one specific news source but cross examining their information with that of other sources to try and uncover the truth.(Scheele)

That means becoming more media literate. Being able to read or hear information and determine for ourselves whether it is the truth. By doing this I’m sure we can cut down on the amount of “influence” media sensationalism has on our lives.



Buzzfeed. (2016, February 28). Buzzfeed. Retrieved from Buzzfeed:
Buzzfeed. (2016, February 28). News. Retrieved from Buzzfeed:
Scheele, H. (2015, December 21). Examining Media Use and Influence. Retrieved from Connectedthread WordPress:



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